What Is Search Engine Optimization (SEO)?

What Is Search Engine Optimization (SEO)?
Search engine optimization
Is SEO an art, science, or just a scam? You can find out right here on What Is SEO!
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Types of SEO
There are two major types of search engine optimization, white hat search engine optimization (the 'good' kind), and black hat (the 'not so good' kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.
Types of SEO
SEO Services
There are a number of SEO services which can help contribute to the improvement of the organic search engine rankings of a website. These services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.
SEO Services
For Whom Is SEO Suitable?
On the surface, search engine optimization is a good way of marketing a website; after all, who doesn't like free traffic. Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful results.
For Whom Is SEO Suitable?
What Can SEO Accomplish?
There is a lot of misinformation about what an SEO campaign (company) can accomplish when it comes to organic search engine rankings. Here we try to dispel the myths, and give you realistic expectations of what a search engine campaign can accomplish in the short, mid and long term.
What Can SEO Accomplish?
SEO Resources
To learn more about search engine optimization and help you get started on optimizing your website, check out some of our resouces including the basic SEO Tutorial, and list of SEO Tools.
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Affordable SEO Packages
Review and select one of our affordable SEO packages for your search marketing needs.
SEO Packages
Basic SEO Tutorial for Beginners
So you have just figured out what SEO is. Now it is time to learn how to do it. So head on to our SEO Tutorial for beginners to get started.
SEO Tutorial
SEO Glossary
Have you been scratching your head about a search engine optimization jargon? Our glossary of terms will help you get your questions answered.
SEO Glossary
SEO Shopping Guide
There are many pitfalls (such as the allure of 'guaranteed SEO') when shopping for the right SEO campaign. This consice guide will help you avoid some of the most common mistakes.
SEO Shopping Guide
Quick SEO Advice
search engine optimization is not magic, and cannot perform wonders. Good SEO takes a lot of hard work and planning to produce useful, and long-lasting results. If the results you are being promised are too good to be true, they always are.
Would you like something a bit more comprehensive? Read our SEO Tutorial