The definitive guide to higher rankings for WordPress sites
WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general.
As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be engrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground and is therefore a long read. Check out the table of contents below for some quick jumping around.
Updates to this WordPress SEO article
This article has been kept up to date with the best practices for WordPress SEO since early 2008 and the release of WordPress 2.5, the most recent update was on Nov 2015, with WordPress version 4.0 being the most current release. The goal of this article is to let all the info of all the different articles we wrote about the topic, here and on other sites, fall into one big piece: the final WordPress SEO tutorial.
The first versions of this article were heavily based on using a plugin called HeadSpace and a series of other plugins. We’ve since released our own WordPress SEO plugin which replaces quite a few of those. That plugin has proven so powerful that sites likeSearchEngineLand, and The Next Web now all use it. This WordPress SEO plugin is very stable and ready to use and this article now assumes you’re using it.
If you’re using another SEO plugin, like All in One SEO pack or Ultimate SEO, but would like to switch and make use of our free and extremely powerful SEO plugin, we’ve written a migration guide for you. It’s a really easy process. If you’re not using an SEO plugin yet, grab our WordPress SEO plugin and get going.
As search, SEO, and the WordPress platform evolve we will continue to keep this article up to date with best practices. Be sure to subscribe to our WordPress & SEO newsletterto receive notification when we update this article.
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